Exploration, development and promotion of common touristic values, training and networking in the cross-border area

  • AcronymVia Tisa
  • CallHUSKROUA/1901
  • Priority3.1: Promoting local culture and historical heritage along with tourism functions
  • Project numberHUSKROUA/1901/3.1/0028
  • EU Funding471,778.20 €
  • Project start date1 September 2021
  • Project end date31 August 2023
  • Project statusIn progress

The project aim falls into rural, cultural and gastro tourism development category. The developments are expected to contribute to the competitiveness of cross-border tourisms, to the increase of number of tourists visiting the region.
The main goal is to create an integrated, new CB touristic destination by two neighboring countries, to contribute to the preservation of local culture, historical heritage. This project’s most important objective are on the one hand to contribute to unlimited accessibility in space and time of essential skill for tourism professionals and on the other hand the establishment of new touristic attraction and destination dedicated website, social media platforms to improve international visibility.
- We strengthen the integrator role of AP1 in tourism management, and identify the flagship products of Upper-Tisza region and Transcarpathia
- We enlarge the nr. of touristic infrastructure by reconstruction of a Touristic observation point next to the Birhó forest in Nagyar.
- We define the CB tourism destination and determine the directions of development by expanding and analyzing depositories. By networking the flagship products and attractions, we create the missing thematic routes and identify the necessary management tools, relying on the LA’s expertise.
- We develop a dedicated website, social media sites of the destination, and Android/iOS applications, we establish Tourist Info Points.
- By developing e-learning curricula in HU, UA, EN languages and its unlimited access in HU, UA regions, we ensure the quality development of the tourism services.
- By organizing workshops, conferences, we ensure the created destination management tools, depositories, thematic routes and curricula to be understandable and accessible by everyone.
The tourist visiting the region will benefit from the result of the project. They will be informed properly about touristic offers via innovative tools (Website, Apps, social media), they will receive higher levels of service at touristic locations.

  • Culture and heritage


Lead partner

Association of Municipalities on the Upper-Tisza Area

Project partner

Hungarian Tourism Council of Zakarpattya


148,532.40 €